Privacy Policy
Last updated: June 18, 2026
GTM Prices is an independent pricing catalog for go-to-market tools. We keep data collection minimal. This policy explains what we collect, why, and what choices you have.
What we collect
Most visitors can browse the catalog without creating an account. When you use the site, we may collect:
- Usage data through Google Analytics, such as pages viewed, approximate location (country or region), browser type, device type, and referral source.
- Technical data needed to serve the site, such as IP address and request logs handled by our hosting providers.
- Account information if you sign in, including name and email address, processed by our authentication provider.
- Information you send us directly, such as a message via LinkedIn.
How we use data
- Operate, maintain, and improve the catalog.
- Understand aggregate traffic patterns through Google Analytics.
- Respond to support requests and operational notices sent via LinkedIn.
- Secure the site and prevent abuse.
Cookies and analytics
We use Google Analytics as our only analytics and tracking tool. Google Analytics may set cookies or use similar technologies to measure site usage. You can limit tracking through your browser settings, ad-block extensions, or Google's opt-out tools.
We do not use advertising pixels, retargeting networks, or other third-party marketing trackers.
What we do not do
- We do not sell your personal information.
- We do not run paid placement or affiliate tracking tied to your browsing activity.
- We do not require an account to read public pricing data.
Third-party services
We rely on a small set of service providers to run the site. Each processes data under its own terms and privacy policy:
- Google Analytics for aggregated site usage measurement.
- Clerk for optional account sign-in and authentication.
- Convex and our hosting infrastructure for application delivery and storage.
Data retention
Analytics data is retained according to Google Analytics settings. Support messages are kept as long as needed to resolve the request. Account data is retained while your account is active and as required for security or legal obligations.
Your choices
- Browse without signing in to minimize account data collection.
- Use browser controls or analytics opt-out tools to limit Google Analytics tracking.
- Contact us to ask about or request deletion of information you provided directly.
Children
GTM Prices is a business research catalog and is not directed at children under 13. We do not knowingly collect personal information from children.
Changes
We may update this policy as the product evolves. When we do, we will revise the date at the top of this page. Continued use of the site after an update means you accept the revised policy.