Free
Best for
Individuals testing prospecting and basic outreach
Unit
seat / month
Starts at
$0
Access / API
Self-serve
Full API
Vendor pricing map
Apollo.io
Strong fit
- Low-cost, all-in-one prospecting database with sequencing built in
- Solo seller or SMB team that can start on a free or sub-$100 seat plan
- Combine contact data, email, and pipeline workflows in one tool
- Public REST API (docs.apollo.io) with API enrichment on paid tiers
Weak fit
- Need unlimited high-volume API usage without credit metering or a Custom contract
- Require enterprise data depth without credit-based export limits
- Only need a pure enrichment API, not a seat-based sales platform
Products
Seats
4 products · From $0
Basic
Best for
Small teams needing core sales intelligence and sequencing
Unit
seat / month
Starts at
$49/seat/mo
Access / API
Self-serve
Full API
Professional
Best for
Growing teams that want advanced sequencing and analytics
Unit
seat / month
Starts at
$79/seat/mo
Access / API
Self-serve
Full API
Organization
Best for
Teams needing SSO, advanced security, and higher credit pools
Unit
seat / month
Starts at
$119/seat/mo
Access / API
Self-serve
Full API
Custom plan
1 product · From Custom
Custom plan
Best for
Large enterprises needing advanced API integrations and custom contracts
Unit
Custom contract
Starts at
Custom
Access / API
Sales-led
Full API
| Name | Best for | Unit | Starts at | Access / API |
|---|---|---|---|---|
Seats 4 products · From $0 | ||||
Free | Individuals testing prospecting and basic outreach | seat / month | $0 | Self-serve Full API |
Basic | Small teams needing core sales intelligence and sequencing | seat / month | $49/seat/mo | Self-serve Full API |
Professional | Growing teams that want advanced sequencing and analytics | seat / month | $79/seat/mo | Self-serve Full API |
Organization | Teams needing SSO, advanced security, and higher credit pools | seat / month | $119/seat/mo | Self-serve Full API |
Custom plan 1 product · From Custom | ||||
Custom plan | Large enterprises needing advanced API integrations and custom contracts | Custom contract | Custom | Sales-led Full API |
Use-case paths
I want to start prospecting for free
I need self-serve contact data and sequencing for a small team
I need API enrichment, SSO, and advanced security on a self-serve plan
I need advanced API integrations and enterprise governance via sales
Sources & references
Official vendor pages used to verify product pricing on this page.