Free
Best for
Individuals trying Clay with no commitment
Unit
plan / month
Starts at
$0
Access / API
Self-serve
No API
Vendor pricing map
Clay
Strong fit
- Waterfall many data providers and AI research in one workflow
- Teams that can manage a credit-and-action usage model and tune spend
- Building custom GTM automations with CRM sync or warehouse integration
Weak fit
- Want a single flat price with no credit or action metering
- Need the Clay API without an Enterprise contract
- Only need simple contact lookup, not a build-it-yourself data platform
Products
Usage
3 products · From $0
Launch
Best for
Small teams automating their first prospecting workflows
Unit
plan / month
Starts at
$185/mo
Access / API
Self-serve
No API
Growth
Best for
Teams scaling CRM-based workflows and growth campaigns
Unit
plan / month
Starts at
$495/mo
Access / API
Self-serve
No API
Custom plan
1 product · From Custom
Enterprise
Best for
Organizations building GTM systems at scale
Unit
Custom contract
Starts at
Custom
Access / API
Sales-led
Full API
| Name | Best for | Unit | Starts at | Access / API |
|---|---|---|---|---|
Usage 3 products · From $0 | ||||
Free | Individuals trying Clay with no commitment | plan / month | $0 | Self-serve No API |
Launch | Small teams automating their first prospecting workflows | plan / month | $185/mo | Self-serve No API |
Growth | Teams scaling CRM-based workflows and growth campaigns | plan / month | $495/mo | Self-serve No API |
Custom plan 1 product · From Custom | ||||
Enterprise | Organizations building GTM systems at scale | Custom contract | Custom | Sales-led Full API |
Use-case paths
I want to test data waterfalls and AI enrichment for free
I need self-serve prospecting automation for a small team
I need CRM sync and growth campaign workflows
I need the Clay API, warehouse sync, and enterprise controls
Sources & references
Official vendor pages used to verify product pricing on this page.